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Case Study

SaaS Subscription and Churn Analysis

Industry

SaaS / BI

Client

Enterprise SaaS Provider

SaaS Subscription and Churn Analysis

The Problem

The client needed a scalable, enterprise-grade solution to track Annual Recurring Revenue (ARR) across 5 industries and multiple countries, while simultaneously managing customer churn and product usage metrics.

The Solution

I built a multi-module SaaS analytics dashboard that transforms raw subscription data into actionable intelligence, covering revenue mapping, churn reason analysis, and feature adoption tracking.

Live Interactive Dashboard

Key Results

  • Real-time ARR/MRR tracking across 5 industries and geographic regions.
  • Systematic retention rate tracking with deep-dive churn reason analysis.
  • Optimized customer acquisition reporting for better channel management.
  • Comprehensive product usage insights including feature adoption trends.
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