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Case Study

Marketing Campaign Evaluation Dashboard

Industry

Marketing / Advertising

Client

Media & Performance Agency

Marketing Campaign Evaluation Dashboard

The Problem

I created this comprehensive marketing campaign performance dashboard that helped a client optimize their advertising spend and increase ROI by 24%. This Power BI solution tracks essential marketing KPIs across multiple campaigns and subscription tiers.

The Solution

The solution delivers real-time monitoring of performance metrics, ROAS tracking across 10+ campaigns, and deep dives into CLV vs CAC ratios for strategic optimization.

Live Interactive Dashboard

Key Results

  • Identified top-performing campaigns for budget reallocation.
  • Optimized discount strategies using CLV/CAC ratio insights.
  • Reduced customer acquisition costs while maintaining lead quality.
  • Provided clear ROI visibility across all marketing channels.
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