Case Study

E-commerce Sales Performance Dashboard

Industry

Retail / Marketing

Client

E-commerce Retailer

The Problem

The business lacked a unified view of their marketing performance, struggling to connect ad spend across multiple platforms with actual conversion rates and revenue outcomes.

The Solution

I developed a comprehensive Power BI dashboard that tracks key marketing and sales metrics including impressions, clicks, CTR, CPC, Conversion Rate, Revenue, Ad Spend, and ROAS. This unified view allows for real-time optimization of marketing budgets and product performance.

Live Interactive Dashboard

Key Results

Integrated tracking of impressions, clicks, and average CTR for cross-channel performance comparison.
Real-time monitoring of average ad cost per click (CPC) and overall conversion rates.
Unified view of Revenue vs. Ad Spend to calculate accurate ROAS (Return on Ad Spend) for scaling profitable campaigns.

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