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Case Study

Ecommerce Sales Dashboard

Industry

Retail / BI

Client

E-commerce Business

Ecommerce Sales Dashboard

The Problem

The client needed real-time insights into their day-to-day operations, moving beyond simple sales tracking to understand payment trends, category performance, and customer acquisition metrics in a unified view.

The Solution

I designed a comprehensive Power BI dashboard that provides deep dives into performance metrics (MoM sales, AOV), category analysis (breakdowns, discounts), payment intelligence (method preferences), and customer growth insights.

Live Interactive Dashboard

Key Results

  • Real-time tracking of total sales with month-over-month comparisons and daily visualizations.
  • Detailed category performance analysis including category-specific AOV and discount monitoring.
  • Strategic payment method analysis (UPI, Cards, COD) to optimize transaction fees and logistics.
  • Enhanced customer intelligence with unique tracking and growth metrics.
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